Quote:
Originally Posted by JSWolf
Yes, I know. But I don't want to have to wade through the blog to find that one entry.
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WADE through? Ye gods, Wolfie, mon sweetie, you cut me to the quick.
The link is here,
http://www.booknook.biz/bk_news/post...design_calypso , from, I think, 2010 (maybe the year before) but seriously,
you've already read the gist:
Quote:
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Everything You Need to Know About Cover Design, You Can Learn in the Frozen Food Aisle of the Supermarket. Because people don't buy "TV Dinners" based on what's inside; they buy them based on who has the PRETTIEST picture ON THE BOX. Amazingly, the same is true of BOOKS.
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...which is what I said in the blog entry, and moreover, that other guy's article--positively brilliant on the topic. Far better than anything I ever wrote!
And when I wrote that, I didn't have the facts and figures I have now, to back me up on it. (Yes: the ones I can't release, I suck, I know--you'll have to trust me on it). That author? That book was the SECOND in his series of 5--so no other reasoning makes sense.
@Crich:
I didn't have the relationship with that author then that I do now; if I had, I would have told him that I thought the cover was a mistake. That was in early 2010, I think, and the psychology of covers wasn't as apparent to me then as it is now--or as clear, I mean. The psychology, I'd already seen, but the actual mechanics of it, the stuff that the other guy talks about in his (brilliant) blog post--that I didn't have a real grasp on yet. I was still at the (guy at the art gallery) stage of "I know what I like when I see it," kind of thing.
Hope that helps.
Hitch