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I can think of only one explanation for this mess: Google wouldn't allow the app into Google Play for some reason. It's not because they require a 'cut' a la Apple, because as far as I can tell, they don't.
The alternative, that Amazon is using this as a Trojan Horse to get Amazon Appstore and the Amazon store app onto more Android devices, is also plausible, but seems less likely.
In any case, I hope they can work it out. It is bad for customers of both.
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