Thread: History: WWII book giveaway program
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Old 09-10-2014, 05:39 PM   #2
j.p.s
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Quote:
Originally Posted by fjtorres View Post
From The Atlantic:
http://www.theatlantic.com/business/...ngle_page=true

A little known chapter in the paperback revolution:

Paperbacks were available but the major publishing houses feared and despised the format. And they were limited to backlist reprints and popular fiction. Kinda like ebooks today.

The war giveaway expanded the market for all kinds of books and everybody prospered... until the multinationals took over in the 80's.

More at the source.
So, over 70 years ago, books were "devalued", and as a result publishers customer bases and profits soared? (And the demand for the expensive version increased as well.)
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