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I'm really surprised by the restrictions placed on this app--not to mention the level of complexity in installing using it. I know people often get frustrated with Amazon's policies/business practices, but they've always done one thing "right": make it simple for customers to use their apps on all devices to buy all their products. This decision to almost make Prime Videos available on Android seems out of character and disappointing. Make the damn thing available from the Play Store or forget about it.
I suspect the reasoning is because making it so readily available might prevent the sale of a Fire tablet, Fire TV, or a Fire phone. But when you think along those lines, the Android Kindle reading app could also prevent the sale of Amazon hardware. It's definitely out of character with the long-established "anything that allows customers to consume Amazon content" approach.
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