A couple of things, just because you say you're not tech-savvy, and sorry if they're obvious: are you completely sure you're doing a factory reset, not a simple pinhole reset? And what exact procedure do you use when disconnecting your Kobo from the computer after adding books? (What do you do on the computer, what do you do with which cable plug and when, what does the Kobo show straight after?) Sometimes incorrect disconnections can cause issues.
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