I get so tired of seeing pre-event articles like "5 things to know about Apple's iPhone event" or "3 reasons why it's such a big deal". So with that in mind, I hereby present you with my reasons:
7 must know things about today's Apple event- it's a big event
- it's scheduled for today
- it'll take place in a building
- it's about Apple products
- some Apple big shot will do the presentation
- the audience will be planted with Apple cheerleaders
- and finally, it's not too late to do something else instead of watching it

There; I hope you've been edified and will use these valuable tools I gave you to better understand what will happen at today's event