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Originally Posted by darryl
Thanks for your interesting post. What I am calling the new market is of course overwhelmingly fiction. It's probably fair to say that there is no real new market for non-fiction at this stage. Which is another interesting question. Will we in fact see a new market for non-fiction? There are many non-fiction books which require significant research and specialised expertise, justifying a higher price tag, and which appeal to a more limited group of readers who are prepared and expect to pay more. I suspect there will be a limited new market for non-fiction of certain types. It would not surprise me, for example, to see some low priced new market ebooks in the areas of true crime, perhaps some biographies and autobiographies, political memoirs, first person accounts of true events and even some popular science titles. Perhaps there is a role left for the BWM or perhaps for more specialist or smaller publishers.
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Non-fiction tends to come primarily from academics and media insiders and those are both deeply entrenched in the establishment, be it University presses or the BPHs. But as Hachette's aborted purchase of PERSEUS showed, even non-fiction is under stress so I expect those authors are going to increasingly rely on crowd funding and their day jobs.