This is not new... This has been an ongoing issue for at least a year, if not two now.
Originally one could tell fairly easily what format a book was in via the website however, when the site was redesigned the easy means ceased to exist.
One option that often does work is to use an optional tool from Apprentice Alf to strip the DRM from Kobo kEpubs, and then apart from the multitude of <span>s they contain they are readable as DRM free ePubs.
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