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I myself lined up my old 500, then the 505, and then the 700 at the store to play with the three. The 505 and 700 are MUCH whiter background than my old 500.
That being said, the biggest reason I even upgraded to a 505 was so I could have Adobe Digital Edition books. The 505's page turning seemed even faster than my old 500 too, although page turning has never been an issue for me. I learned to press "next page" while I was toward the bottom of the current page and reading was always seamless.
The 700 has some fun features, but in the end, all I needed was the Adobe Digital features and a prettier, whiter screen than my 500. That with the trade-in plan put me over the edge for a 505 instead of the 700. Had I never owned a 500, perhaps I'd have been swayed to go to the 700.
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