Quote:
Originally Posted by Barty
Well the problem with this is if the movie is bad, it doesn't entice me to read the book. If the movie is good, I feel I already got my money's worth 
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It depends on how you consume content. I spend a lot more time reading than watching movies. When I see a trailer for a movie - especially when the movie is not out yet - and the trailer promises to be interesting (to me), I will go check out on the book it is based on. Used to be that we buy more movies than books, now the opposite is true. (we as in my family, not you and me or a general we)
For me personally the simple label of "this book now has a movie" is already more interesting to check out than a book that doesn't. If ontop of that the movie looks promising, it is an easy decision to get the book without researching the book in more detail. We made it our rule to read the book first before watching the movie - especially if we already bought the book.
Sometimes the movie loses out and doesn't get bought, even when it initially was planned to watch in movie theater or planned to buy at dvd release. Like you said, but other way around - if the book was good, I already got my money's worth.