Well, Kobo seems to have fumbled the H2O pre-orders. I do believe today is 1 September, and here in the U.S. it doesn't seem possible to pre-order the Aura H2O, even though the reader specific page clearly states "Available for pre-order September 1st". When i click on the "Retailers" link, I am taken to a "Coming Soon" blue circle.
It's pathetic that they are making such a splash (pun intended) with this new device, yet they can't find a way to not screw up the pre-order process. I realize it's a holiday here, but does that mean they can't accept pre-orders automatically via a web-ordering system? Sometimes I wonder how this company manages to stay in business....
http://www.kobo.com/koboaurah2o#retailers