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I'm very surprised at the suggestion that Baen are not primarily associated with Military SF (and that Mil SF is not primarily associated with Baen). I'd have thought fans and non-fans would accept that. Isn't that what their fans are going there for? Isn't that kind of what it means to be a fan of the Baen brand, and not simply a fan of the individual authors?
It's pretty hard to think of another imprint which is so strongly identified with a small subgenre, and which has such a well-defined identity. Maybe a tie-in publisher, like Black Library.
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