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When you add mp3 audiobooks into iTunes, edit the Info and change the format to Audiobook from Music on the Options tab and you won't need a playlist (selecting Remember Position and Skip when Shuffling is also a good idea). Transfer (drag and drop) the audiobooks to your iPhone.
On your phone audiobooks you add via iTunes end up in your Music app and you can play them using the Music app, no additional app required.
If you like using the Audible app, it can access mp3 audiobooks directly, just click on the iTunes tab, instead of Cloud or Device, for a list of audiobooks added via iTunes on your phone.
Last edited by Synamon; 08-30-2014 at 04:10 PM.
Reason: bah, ignore this since others covered it while I was typing
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