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"Not everyone hates this" is still slightly more assurance of quality than nothing at all.
In my eyes it's all about triage: genres, recommendations, bestseller lists, the lot. I can't possibly read every book to decide whether I like it. How can I filter this massive mountain of stuff down to something I might be able to deal with? OK, this is in a genre I like, and not everyone hates it, maybe I should look at it.
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