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Why do I assume it is a poor study? Simple. TWO experienced kindle readers in a study involving dozens of people. A statistician would have immediately told the researchers that they need more experienced kindle readers because what they are comparing are paper readers with inexperienced ereaders, not paper readers vs. ereader readers, which was the point of the study.
The Guardian article does the same thing as the other bozo by constantly equating an ipad or other tablet (with all it's glare) to an ebook.
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