The problem with the study is that they didn't switch what each group was reading from. It's quite possible that the people reading from paper are just better able to retain what they've read then the people reading from a Kindle and it actually has nothing to do with Kindle vs. paper.
You can go out and poll 100 people and get one result, go out and poll a different 100 people and get a different result.
Also, one thing I see as a problem is that the default font on a Kindle is bad enough to take you out of the book and look at the device and the screen more so then with a pBook.
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