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This is dumb. My twelve year old self thinks maybe Kindle readers absorb less, but readers don't absorb less on kindles. This looks like it was set to fulfill an agenda.
Generally I think of these before believing statistics. Let's say A is reading on a kindle and B is not absorbing information. Then, we have some MAIN alternatives though there are others.
A causes B - what the media is trying to say.
B causes A - so absolutely retarded nobody can even consider this a rational thought
A and B are both consequences of something.
A and B are manipulated and the study is too flexible to judge either way.
A and B are coincidental.
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