Quote:
Originally Posted by shunter
No, I cannot buy your arguments. The numbers do not add up; the evidence shows that Kobo is running scared and they may be taking a cautious approach due to the end of agency pricing. Kobo over the last four years has undergone phenomenal growth. The number of Kobo registered users as of June 2014 is up (+38.8% YoY) to 20.9 millions of persons (compared to 2010 at 3.5). And Kobo’s global content revenue: +32.9% YoY in Q2. The number of 75% and less coupons used over the last few years is really trivial compared to Kobo's growth. I cannot see how hundreds of 75% off coupons will effect their bottom line when their growth is in the millions of users. The numbers don't add up; millions of transactions vs 100's with coupons.
I hope this months contest is a bad experiment, and we get a better one next month  .
Sources: http://global.rakuten.com/corp/inves...ments/results/
http://business.financialpost.com/20..._lsa=699d-dd36
Best,
Shunter |
Thank you for this information and the link.
The increase in Kobo membership is very interesting and one can only speculate the reasons behind it, and I'm not sure that the demise of Sony accounts for the bulk of it.
These figures also put into perspective that the number of people who, via information posted on this thread, use the high discount codes across multiple accounts - we're a drop in Kobo's collective customer base.
I again thank all the members who posted the large volume high value Contest codes.
