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The prices on Amazon UK almost always beat Kobo without a discount code so without the discount codes I won't be buying much if anything from Kobo. Amazon also frequently discounts a vast range of books, while Kobo rarely does this. The codes have allowed Kobo to remain competitive for those who purchase many books. I don't think that Kobo can compete with Amazon on prices without the discount codes and the other aspects (customer service, reliability) of Kobo's service are pretty much completely inferior to Amazon. I would never recommend a Kobo device over a Kindle to anyone who wasn't very knowledgeable about computers and technology.
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