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All I think it means is that like many other things e-readers are a niche market and that there are those who will try every new thing as it appears and either keep using it or find it isn't for them and discard it. I'm sure if there had been such a survey back when TV 1st became really practical that a similar effect would have been observed. There are a lot of tv's out there now, but then the population has grown from what it was in the 1950's as well and I wager a similar growth will occur in time with e-readers.
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