True about the NOOK store staff, but we're not the target demographic any more than we were for the HD/+. So long as the staff can handle the basics and help mediate with tech support, they'll probably handle most problems that walk in the door. Some of the in-store staff are actually moderately skilled. Techies already know about XDA and other resources.
I do cringe when I overhear some of the tech advice the staff gives out at Best Buy and Frys.
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