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Old 08-21-2014, 07:49 PM   #536
SteveEisenberg
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Amazon’s awful war of words: How an iron-fisted PR strategy went off the rails

http://www.salon.com/2014/08/20/amaz...off_the_rails/

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This is Amazon’s core constituency, one whose loyalty is fueled by gratitude for the technological innovation that has permitted them to publish their e-books and also by loathing for the publishing “oligopoly” that has denied them publication the old-fashioned way. The Readers United letter, with its misquoted Orwell, its bitter asides (“Well … history doesn’t repeat itself, but it does rhyme”) and its vaguely conspiratorial/messianic tone (“the powerful interests of the status quo are hard to move”) may sound like “full-out crazy town” to Eldritch, but it is the native tongue of the indie author community.

Amazon much resembles a political party that hasn’t figured out how to recalibrate its rhetoric to appeal to voters outside its base.

Last edited by Dr. Drib; 08-21-2014 at 08:48 PM.
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