Quote:
Originally Posted by bobstro
True, perhaps, but keep in mind that B&N isn't expecting to reap millions in profits from device sales. They want to sell media. And a lot of people who might buy that media might browse B&N's shelves in B&M stores. Those are people who won't see anything from B&N if they don't offer a device in-store. In other words, building the legions of NOOK faithful is the intent. The ability to buy mom, dad, grandma or grandpa or any other loved one a device that they can use without being a techie, and count on (usually) local in-store support is a huge plus that nobody else selling tablets has except apple. (Not that I'm aware of!) Considering the way age demographics are going in the US, perhaps that's a smart move. So yeah, it's the Jitterbug phone of tablets. |
Better accomplished by producing a well made multimedia app for Android, iOS, and Windows. Then installing said app on the phones and tablets of customers visiting the stores.