[DiapDealer]

And why on earth is it "Kindles" vs paper?

I frankly don't trust the results of studies that include ANY inexperienced ereaders as subjects. Until such time as the device "goes away" for a reader, the results are going to be pretty irrelevant.

I'd have no problem with empirical evidence, but most of the studies I've seen along these lines seem to be being conducted by people who are already convinced of ereading's "inferiority." The word "Kindle" should never have been used (in the study or the article). It's not relevant to what's being "studied."

Do the test again using only experienced ereaders (using the eink device to which they're already acclimated) and see what the results are. THAT I'd be interested in.