Thread: Samsung and Barnes & Noble Event August 20th
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Old 08-20-2014, 07:34 PM   #63
fjtorres
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Quote:
Originally Posted by bobstro View Post
Well, not giving up so much as perhaps accepting the inevitable. The new SGT4N 7 lets them sell to an in-store audience that might not be shopping for a tablet, but might be interested in reading ebooks. B&N does offer nice in-store support, so they've got a bit of the "Apple Genius Bar" thing going, and that's important for those shopping for non-technical folks. That audience isn't going to be looking for high-end specs if they accompany a high-end price.

Meanwhile, if B&N really work on the NOOK app, they can make any device, in effect, a NOOK. I just hope they do so.
They need to sell 2000 per store to meet their commitment to Samsung.
If they succeed, they'll make decent coin.
Otherwise...
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