MobileRead Forums - View Single Post - Samsung and Barnes & Noble Event August 20th

bobstro · 08-20-2014, 07:30 PM

Well, not giving up so much as perhaps accepting the inevitable. The new SGT4N 7 lets them sell to an in-store audience that might not be shopping for a tablet, but might be interested in reading ebooks. B&N does offer nice in-store support, so they've got a bit of the "Apple Genius Bar" thing going, and that's important for those shopping for non-technical folks. That audience isn't going to be looking for high-end specs if they accompany a high-end price. B&N is never going to win the device war on specs. They tried that and lost. This strategy lets them capture an in-store audience they'd miss if they had no device to offer.

Meanwhile, if B&N really work on the NOOK app, they can make any device, in effect, a NOOK. I just hope they do so.

08-20-2014, 07:30 PM	#62
bobstro Zealot Posts: 100 Karma: 440392 Join Date: Jan 2012 Location: MA Device: Samsung Galaxy Note 10.1 2014,Hisense Sero Pro 7,Kobo Aura, Kobo Mini	Well, not giving up so much as perhaps accepting the inevitable. The new SGT4N 7 lets them sell to an in-store audience that might not be shopping for a tablet, but might be interested in reading ebooks. B&N does offer nice in-store support, so they've got a bit of the "Apple Genius Bar" thing going, and that's important for those shopping for non-technical folks. That audience isn't going to be looking for high-end specs if they accompany a high-end price. B&N is never going to win the device war on specs. They tried that and lost. This strategy lets them capture an in-store audience they'd miss if they had no device to offer. Meanwhile, if B&N really work on the NOOK app, they can make any device, in effect, a NOOK. I just hope they do so. Last edited by bobstro; 08-20-2014 at 07:33 PM.