Quote:
Originally Posted by crossi
I think the publishers should be able to set any WHOLESALE price they want for the ebook. Any price at all, even if it is so ridiculously high no one would buy it like $100 for a harlequin novella. But they should have no say at all in what the retailler sells it for as long as they receive the full wholesale price. Let the retailer give the book away as long as the publisher gets it's money if that is what the retailer wants. If the retailler wants to pay the publisher $100 for every book they give away the publishers should be delighted. If they want to stop this, for some weird reason, they could always raise the wholesale price to $200 and get twice as much, or $400 or $1000. Whatever. Eventually the retaillers couldn't afford to give away any more.
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I agree.
But I allow for the idea that negotiation may required to accommodate both the seller's need for margin or profit, and the vendors need for both profit, and the desire to protect their brand from the race-to-the-bottom, Walmart effect of too-low pricing.
If those accommodations can't be reached through a particular wholesale and retail price combo, then they may come about through minimum allowed prices contracts, or it make come about through alternate sales models, like agency.
If both parties are ok with the deal, and it's not illegal or otherwise slimy, I'm OK with it, even it if means higher prices. I may not pay the prices, they may lose me as a customer, but I accept the principle, and I don't fault them for it.