I was very tempted by the Aura HD until I had a chance to play with a display copy in a shop, and I really didn't like the feel of the plastic. I actually really liked the Aura - how it felt in the hand and how it looked, and somehow it seemed more polished all over, including how the software looked - but an Aura or any other non-Amazon 6'' reader isn't really going to be sufficient to make me want to get one.
If the Aura H20 has a good screen and looks and feels as polished and nice as the Aura (and not as slippery plasticky as the Aura HD), I'm definitely going to be tempted, though...
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