Quote:
Originally Posted by crossi
I would like to see some statistics. Like those who buy <5 books/yr buy what percent of yearly book sales, 5-10 books/yr, 10-20 books, ect. It seems strange to me the concept that customers who buy the most aren't important customers to a business. I easily buy over 100 books/yr and at that rate price matters.
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I don't think the question is whether the buyer is important to the business; I expect that all buyers are important. Like you, I buy well over 100 books a year. Most of my book purchases are nonfiction hardcover. I admit I am atypical, but for me price is not a key factor. For example, just last week I bought 3 books that combined cost me more than $200. Last year I bought a 2-volume book for $350. Quality of the book is more important than price.
As I said, I am atypical -- but I am not unusual.
Past surveys have indicated that most "readers" buy 1-2 books a year. Accepting that as true would indicate to me that price would be of some consideration but not primary.