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Maybe the incentive survey is to get reviews. I know kobo asked some of us to put out the word and post a link to a "review and get a coupon" type of thing a while back. None of the reviews were posted to the best of my knowledge (they had to be original reviews, not cut and pasted from a blog or other retailer). I did a review and got a 50 percent off coupon. I think a few people followed the link from my site and also got coupons. And one reader wrote me about two weeks ago and asked why the reviews were never posted. I have no idea. I was just asked to post the request/coupon thing.
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