MobileRead Forums - View Single Post - Lee Child - BBC Newsnight interview and discussion on The Passive Voice.

fjtorres · 08-18-2014, 03:51 PM

The conventional wisdom holds that low volume readers (variously referred to as casual readers, social readers, etc...) are "pile on" buyers, who buy books *after* they become successful, mostly because of the buzz. So they are considered the difference between "merely" good sellers and true bestsellers. A lot of effort is expended trying to reach them...more than what is expended trying to reach heavy readers, who are expected to find their own way to their reads.

08-18-2014, 03:51 PM	#39
fjtorres Grand Sorcerer Posts: 11,732 Karma: 128354696 Join Date: May 2009 Location: 26 kly from Sgr A* Device: T100TA,PW2,PRS-T1,KT,FireHD 8.9,K2, PB360,BeBook One,Axim51v,TC1000	The conventional wisdom holds that low volume readers (variously referred to as casual readers, social readers, etc...) are "pile on" buyers, who buy books after they become successful, mostly because of the buzz. So they are considered the difference between "merely" good sellers and true bestsellers. A lot of effort is expended trying to reach them...more than what is expended trying to reach heavy readers, who are expected to find their own way to their reads.