Quote:
Originally Posted by crossi
It seems strange to me the concept that customers who buy the most aren't important customers to a business. I easily buy over 100 books/yr and at that rate price matters.
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The people that buy between one and four books per year are more important
to Lee Child. They buy what they see on a bestseller shelf in grocery store or at airport.
Those who buy 200 books a year still only buy one Lee Child book per year, because he can't write them faster. And the first group is much larger than the second.
The heavy reader group is more important for midlist authors, or genere writers, or niche books. Also, the other group is more sensitive to price and they can find something interesting to read and wait until they can get the next Reacher installment from the discount bin.