Thread: Judge rules that mediation needed in etailers vs the "Price-fixers."
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Old 08-18-2014, 05:29 AM   #24
tubemonkey
monkey on the fringe
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Quote:
Originally Posted by pwalker8 View Post
Not everything is about Apple. Apple seems to prefer specific price points and is all about profit margin. Agency is about publishers trying to maintain the perceived value of their product. Amazon is all about market share.
Agency was Apple's plan to achieve price parity at a level it could live with. Perceived value is BS on the part of the publishers to justify Apple's Agency plan.
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