Thread: Judge rules that mediation needed in etailers vs the "Price-fixers."
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Old 08-18-2014, 04:05 AM   #22
tubemonkey
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Quote:
Originally Posted by DuckieTigger View Post
It was about market share. Apple had no interest to discount at all. Without discounting they would have had a real hard time getting any ebook business. It was Amazon's discounting of the best sellers that the publishers didn't like. Apple just plain and simply did not like any discounting from anybody. Amazon had a market share of around 90% and that was a lot of discounting to attack. Except the other stores had a chance to survive by doing their discounting less aggressivly money wise, but differently. More like a reward system or coupons or bundles. I don't think Apple thought it all the way through what it would mean for the smaller stores and how they were able to distinguish themselves from Amazon. And really, they probably didn't care.
It's all about Apple. They hate discounting and the only way to move into ebooks was to get everyone forced into selling ebooks at prices Apple could live with.
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