Quote:
Originally Posted by fjtorres
You remember correctly.
Apple had a prenegotiated contract the day Agency was announced.
Amazon was strong-armed into signing within a couple of months.
But the smaller players weren't high on the BPHs priorities list and spent up to 6 months without access to their titles. Afterwards, they had no unique way to promote the titles to their customers and ex-customers. The Agency straitjacket left no room for creative marketting.
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I have no idea how Apple and the publishers thought that this was going to hurt Amazon. I never used to buy at Amazon, but when agency first went away Amazon was the first to discount again so I bought from them. Were the non agency contracts slow to get to other sellers too?