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Originally Posted by pwalker8
What's so tacky about the 80's Shadow Magic cover, I rather liked it 
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Heh

I wouldn't have bought it, probably. And if I had, I wouldn't read it in public... probably.
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For most of your examples, I don't think that it's so much that they are darker, but rather they are simpler and less costly.
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Maybe so, but you can't deny that the new covers DON'T look like covers designed to attract the interest of a 16 year old AD&D-playing nerd (who is scared of real females).
The new P. C. Wrede Lyra book covers do look somewhat feminine though; because of that, and some of the reviews, I can't shake the impression that the series is targeted at teenage girls. That's alright; it might be refreshing to read a "coming of age"-type fantasy story of a girl instead of a boy. Thinking about that, I must confess i never have.
It's just an impression, but I'll find out when I read the books.