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Oddly enough, I got that same letter (here in France) but when I went to the survey the first few questions asked if I was using a Kobo device, or any of the Kobo software for PC, android or iPad - which I am not. I got the impression the survey was directed at their branded e-reader and software users.
I do my reading on my Sony readers, and normally download to the PC and side load from there (because I like keeping my books in Calibre). But it was pretty clear they weren't interested in my opinions for this survey.
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