Quote:
Originally Posted by arspr
Nope, hi-techy gadgets are usually sold because they are "cool" as they have a very long list of specs and a pretty brand stamped on their back. Not because the customers actually read the specs and even less because they understand them.
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No, I'm not saying market this as a spec, market this as a "our reader renders more beautifully than reader k", i.e. more of an appeal to their sense of aesthetics or sense of style.
Quote:
Originally Posted by arspr
Pretty specs are just a selling trick, not the objective themselves...
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Totally agreed, and if you look at companies like Apple (which you mentioned in a bit I clipped) they tend not to compete with long product feature lists; their appeal is more aesthetic/emotional.