Quote:
Originally Posted by pwalker8
To a great extent that is why publishers want Agency pricing, they think that they have a better handle on what customers are willing to pay for books and when they are willing to pay those prices. Right now, publishers seem to have done a pretty good job at setting customer expectations that ebook prices should be in line with the price of what that book is priced in the B&M bookstores.
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An ebook should be priced lower than the least expensive paperbook available. That price difference should reflect the difference in costs between producing the two products. Once priced, the publisher then sells it to a retailer. After that, it should be up to the retailer to set the final sell price.