Quote:
Originally Posted by ApK
Unless you consider that, as was said earlier, authors are readers first, and readers are customers, and Amazon has more of them on their side.
In which case, I guess it's still a stunt, but a good one, if it works.
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Yep, it's quite one sided in that regard. Readers buy from Amazon, and they might choose a book by author, but I know very few who know - let alone care - who the publisher was. (The most I'll usually do his hunt down UK or Australian editions - to avoid the worst of the American covers, I don't really care about the language aspect, we're bilingual here in Austalia, we read both English and American

.) From a PR perspective Amazon is well ahead - with or without their self-pub author email stunt.