Quote:
Originally Posted by wannabee
If you keep doing the same thing you keep getting the same results. Penguin obviously wanted a different result from previous and any publicity is good publicity.
|
http://www.ereleases.com/prfuel/biggest-pr-myth-of-all/
Then again, not necessarily:
http://en.wikipedia.org/wiki/Succès_de_scandale
So, which one is this?
I think this adequately explains when and why any publicity is good publicity:
http://www.entrepreneurs-journey.com...ood-publicity/
Notice that Penguin doesn't really fit anywhere on the list of exceptions. I think
it is because they are not a bad-boy celebrity.