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i think we can all guess. but i also don't think it's appropriate for us to answer on behalf of sony, as your question suggested. that being said, i think the decline started when most major e-reader manufactures went on to produce lighted e-readers. sony, with its disastrous experience with the lighted prs-700, decided that it would not manufacture anymore lighted models. and they refused even though the technology has advanced enough to the point of satisfying most users. so while most other brands offer at least one lighted model that consumers would rave about, they fell behind. most, now spoiled, would rather purchase a lighted model. sony refuses to produce another lighted model with the up-to-date tech and so people stopped buying sony models, leading it to exit the consumer market.
that's just too bad, because i love the stability of their firmware. i even recently bought the T2 (on sale) and am using it regularly despite having also purchased the kobo aura hd a few months earlier. i just have to sit in a location with adequate lighting now.
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