Quote:
Originally Posted by greenapple
What's the rationale for such a wide gap in price (single copy vs subscription)? Wouldn't it be cheaper for a person to buy a one month subscription and then cancel it at the end of the month?
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Regular publications want subscriptions, not one-off sales. A subscription is regular income and is likely to last for years, if not decades. A one-off sale is a one-off.
And yes, it may be cheaper to get a subscription and cancel after a month than to buy a single issue. But magazines rely on people liking the subscription enough that they decide not to cancel. Or (more cynically) they rely on people forgetting to cancel after a month and then deciding not to bother cancelling.