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Originally Posted by Josieb1
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Very interesting link. I hadn't seen this take on things before and don't think it is correct, though I can't think of anything that absolutely blows it out of the water. However, based on what Amazon is saying, everyone generally makes more money at a $9.99 price point. Also, Apple and Google are already well and truly in the EBook business. Microsoft is playing catchup just about everywhere. It is difficult to believe that fear of Apple, Google and Microsoft is such that Amazon's whole market strategy is to keep margin's unattractively low. In fact, margins seem to be quite healthy. Amazon is a formidable competitor and would continue to be so even in an aggressive price war with Apple, Google or Microsoft, not that I expect that to happen.