I am really quite confused about this Readers United thing myself -- I mean, I get it that Amazon is just putting out some general counter-PR, but I guess I basically agree with everyone already that it's not really in anyone's best interest but the BWMs to lower their prices. Dang. I miss so many exciting things over Shabbos.
Amazon is awesome at retail (including offering seamless access to products of all types) but they really need some better PR guys.