Quote:
Originally Posted by SteveEisenberg
Not only did they enter the market. They let eBooks be sold on day one when the hardback edition was sold. And they did it at lower prices, closer to paperback, even though the eBook buyers, being able to afford mobile reading devices, are likely more affluent than other book buyers -- and even though eBooks have features superior to that of paper books -- notably, adjustable font size.
I'm not sure why you are saying publishers didn't enter the eBook market. I guess I'll soon find out 
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Selling ebooks to a retailer is different than setting up an ebook shop. They created ebooks, but were not interested in directly selling them to end-customers. I should have probably phrased it: they had a chance to compete with Amazon by entering the ebook-retail market.
I think it is interesting that the prices were lower at first. What happened to that?