http://www.fool.com/investing/genera...te-battle.aspx
The motley Fool agrees on similar finance-driven terms.
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Numbers vary, but Amazon generally gives a company 70% of revenue for e-books sold for $9.99 or less. Traditional books are usually sold to retailers at 50%-55% below the cover price. Amazon might pay publishers less for print books in some cases, and it may have a better deal when it comes to returning physical books than most booksellers do, but it's hard to argue that digital sales aren't less risky and more profitable for all involved.
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Now, excuse me while I go hide in my fallout shelter before the usual suspects show up.
You're a braver man than I am, Gunga Din.