Quote:
Originally Posted by pwalker8
They aren't customer friendly if they are demanding a price that below the substitutable level. That is the fundamental issue here. One of the fundamental truths of markets is that when you have a race to the bottom with regards to price, then companies start leaving the market for more profitable endeavors.
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$9.99 is hardly a race to the bottom. Both the publishers and Amazon still make plenty of money at that price.
(And we keep not mentioning authors, of course. But they don't matter, do they?

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