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While I agree that Apple uses content to sell devices, as opposed to Amazon using devices to sell content, claiming that Apple is completely lacking in ebooks/iBooks isn't telling the truth, it's simply expressing an opinion that you admit is biased. I find it one of the better apps for simply reading a book. Where I find it lacking is in managing my library and the overall store experience, though someone who is mostly interested in best sellers and tends to only keep a few books on the device might find both of those more than adequate. I really prefer the iBook app to the Kindle app, at least on the iPad. Of course, I find Marvin has the best ability to manage my library (and work with Calibre) and find the reading adequate, so that's the app that I mostly use.
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