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As the saying goes, bleep or get off the pot. Sony has barely bothered to compete in last few years. Even if they'd produced a top notch front lit reader, they would still have been a niche player in the niche ereader market and a minor player in the ebook market. They would've made many MR fans happy, which would be fine for a small business, but not a giant like Sony.
I never bought a sony reader, but they looked nice albeit a bit pricey (hey it's Sony). It's too bad, because we can always use more competitors for the kindle.
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